Automotive

Automotive experts

We have built a strong reputation as trusted experts in this market, whether working directly with clients, or as preferred UK/US sub-contractors for other suppliers. Our passion and detailed knowledge of this industry fuels our desire to support manufacturers and dealerships to get more from research and achieve future success.

From concept car clinics to customer relationship management, dealership research to brand/marketing strategy, and much more, we have undertaken successful qualitative and quantitative research projects around the World for brands include Aston Martin, Audi, Bentley BMW, GM, Honda, JLR, Lamborghini, Lotus, Mazda, Mini, Peugeot, Porsche, Rolls Royce, Skoda, Vauxhall, and VW.

Relationships and trust

In research, synergy between interviewer, interviewee, and the end client, is essential. Only with suitable gravitas, a honed skillset, and market knowledge developed over many years, can interviews uncover the underlying attitudes that truly affect opinions and behaviour.

This evidence is essential to delivering insightful outputs that support and enable the strategic decision making of your Senior Management Team.

We are experts in this three-way relationship, ensuring we are able to deliver results that really make a difference.

Capturing insights

We employ tried and tested methodologies alongside leading edge techniques to guarantee compelling insights and results.

From focus group discussions, to ethnographic home visits, Online and mobile App based virtual interviews, Bulletin Boards, quantitative surveys, and multi-vehicle Car Clinics; we have the teams and expert partners to deliver both small local and large Global projects.

Our moderators have the experience to dive-deeper, to elicit detailed respondent opinions, and to inspire creative thinking.

Confidence to invest

We do more than just tell you what your audiences think; we ensure exponentially greater returns versus our excellent project costs.

• Tangible improvements in sales and after-sales opportunities and revenue streams
• Enhanced customer experiences and relationship management
• Market segmentation that defines audience sectors, enabling targeted online and offline marketing/PR campaigns, whilst minimising risk
• Closer relations and openness between Head Office and Dealerships, creating a “one team mentality”
• Common internal vision for dealership staff and management, creating roadmaps for sales success
• Clear strategic routes for brand identity, positioning, and propositions
• Clarity regarding consumer preferences, motivators and de-motivators for new concepts, designs, features, and market offerings, versus your key competitors