“If your strategy needs a rudder, Guildwright Ltd will be the best investment you ever make. Miles understands the most important role for marketing is to identify the needs of a marketplace. Miles’ approach is ground-breaking but always pragmatic and collaborative. The quickest route to success is from customer insight gained when developing a customer-centric strategy.
The insight gained from the ‘market perceptions and opportunities’ research [brand perceptions, customer needs and service gaps] empowered the strategic board to develop a fresh, focused and forward-thinking strategy. The research also helped realise a new brand identity, positioning and proposition strategy.”
Research Manager, Capita Outsourcing
“Thank you for running such a highly professional project. We were left in the knowledge that you had addressed the concerns we had and the de- briefing was both impartial and sensitively handled. We look forward to working with you again.”
EMEA Business Unit Director, Molnlycke
“I have worked with Guildwright for over 5 years. Within this time I have always received a top class service in respect of both consultative advice, development of the brief to meet overall objectives and a commercial empathy key to the success of projects. In addition to the high level of research skills, the level of analysis and interpretation, and onwards presentation to both senior management and customers has always been of the highest standard.”
Marketing Director, The Kerrygold Company
“They did something I haven’t seen from any other company – they spent extra days joining our product team on store visits and attending internal/external business meetings. This gave them a far better idea of the market, product design issues and meant their subsequent strategic recommendations were actionable. In the process, they built a rapport with the audience and the whole team wants to use them whenever possible.”
Group Market Research Manager, Pentland
“Good recruitment, moderation, and a great job overall. Well done.”
Head of Research, Vauxhall Motors Ltd
“Guildwright are a professional, commercially astute, and committed research company. They demonstrate expertise in uncovering deep insights, delivering against project objectives, and making valued recommendations, all of which were very well received at the Board-Level presentation. We look forward to working with them on future projects and would recommend them to others.”
Marketing Director, Capita Software
“Miles was a talented employee whose work helped us unlock value through insights about the markets which we serve and our audiences. Miles’ award winning work was an asset to Northcliffe. We have subsequently valued Guildwright’s continued support as a specialist research consultancy .”
Managing Director, Northcliffe Media Ltd